Today's Tech Check: "Revolutionizing Tech and Business- Swiggy's 'Smart Links', Karnataka HC's Bike Taxi Directive, Tesla's Affordable Models, Spintronics Explained, and Boba Bhai's Funding Triumph"
24th April, 2024
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1. "Boost Your Restaurant's Online Presence: Swiggy Introduces 'Smart Links' for Enhanced Visibility and Orders"
Swiggy introduced a marketing tool called 'Smart Links' to direct customers from social media to their menu on the app.
Smart Links aim to enhance restaurants' online visibility, order volume, and revenue by leveraging social media followings.
The tool provides insights into customer behavior and the effectiveness of social media campaigns for restaurants.
Over 4 million menu sessions have been driven by Smart Links, benefiting more than 35,000 restaurant partners.
Deepak Maloo, AVP for supply at Swiggy, highlighted Smart Links' role in offering customizable links for free, improving marketing strategies and understanding customer preferences.
Swiggy's announcement comes as it prepares for a $1 billion IPO, having recently turned into a public limited company and undergoing operational consolidations for market readiness.
The company's valuation was increased by 19% to $12.7 billion by Invesco amid preparation for public listing, despite reporting a significant loss in FY 2023-24.
2."Karnataka HC Directs State Govt to Shield Bike Taxi Operations in Bengaluru: A Detailed Analysis"
Karnataka High Court directs state government to protect bike taxi operations in Bengaluru.
Justice Hemant Chandangoudar responds to petitions by Bike Taxi Welfare Association against reported clashes with auto drivers.
Association celebrates order as a victory against "harassment, physical violence, vehicle damage, and obstruction" from some auto union members.
Judiciary's intervention appreciated for supporting bike taxi operators' rights.
Protests by auto unions in March led to the withdrawal of the electric bike taxi scheme by the state government.
Karnataka's 2021 e-bike policy aimed to resolve disputes between bike taxi operators and the state, but local authorities still penalized drivers due to unclear rules.
Rapido, a bike taxi startup, remains protected under a 2021 court ruling allowing it to operate non-electric bikes despite the legal challenges.
3."Tesla's Bold Move: Unveiling Cheaper Models to Fuel Future Growth”
Tesla announces a revised growth strategy focusing on more affordable models due to "pressure" on EV sales.
The company plans to launch these cheaper models next year as part of an accelerated product roadmap.
Tesla CEO Elon Musk is central to this new strategic direction.
The changes aim to boost Tesla's market position and adapt to evolving consumer demand for electric vehicles.
4. "Unlock the Future of Technology: The Ultimate Guide to Understanding Spintronics"
Spintronics explores using electron spin, alongside charge, for data storage/manipulation in electronics.
Electron Spin: A fundamental electron property, providing an additional data encoding method beyond just charge.
Advantages:
Potential for higher speed and efficiency in electronics.
Enables non-volatile memory through persistent spin-based data storage.
Versatility for creating new logic devices, transistors, and advanced sensors.
Challenges:
Requires overcoming material and device physics hurdles.
Needs integration with existing CMOS technology.
Applications:
MRAM and SOT-MRAM for high-density, persistent memory storage.
Spin FETs and STT-MRAM Integration for efficient, fast-switching transistors.
Advanced sensors for applications in medical imaging and security.
Potential impacts on neuromorphic and quantum computing.
represents a promising, rapidly progressing field with the potential to revolutionize electronics through enhanced performance, efficiency, and new functionalities.
5."Boba Bhai Brews Success: Secures Rs 12.5 Cr in Seed Funding Boost for Bubble Tea Expansion"
Boba Bhai, a bubble tea QSR brand, secured Rs 12.5 crore in a seed funding round.
Titan Capital and Global Growth Capital UK led the fundraising effort.
Notable participants included Arjun Vaidya, Marsshot VC (RazorPay founders' fund), DEVC, Warm up Ventures, and Asit Oberoi.
The 1947 Rise Fund also involved in the funding round.
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